Campaign Design
ANCA, DBiz.ai
Challenge
ANCA required visually cohesive digital campaigns to promote industry events, customer engagement initiatives, and brand-led activities across global audiences. Each campaign needed a distinct visual direction while maintaining consistency with ANCA’s core brand identity across digital touchpoints.
Task
Design campaign-led digital assets including social media banners, webpage visuals, invitation assets, and promotional graphics that increased visibility, participation, and audience engagement across multiple platforms.
Imapct
Supported 100+ participation conversions across the Tool of the Year competition and ANCA USA open house campaigns.
Ads and stories on Instagram were converted to 80+ registrations for the Holiday Valley Resorts New Year Eve event.
Tool of the Year Campaign
Developed a recognition-focused campaign identity celebrating innovation within the global tooling community through winner cards, social media banners, webpage assets, and email signatures. Designed scalable campaign visuals using CTA-led layouts, structured hierarchy, and award-focused branding to strengthen participation and community engagement.
ANCA USA Technology Day
Created a technology-led campaign system inspired by ANCA’s latest machinery, combining industrial imagery, layered compositions, and event-focused messaging across webpage banners, invitation cards, social media creatives, and registration-led digital assets. Applied scalable layouts and cross-platform consistency to support audience engagement across the open house campaign.
Holiday Valley Resort — New Year’s Eve Campaign
Designed promotional stories and greeting creatives for the 2025 New Year’s Eve celebration using high-impact imagery, event-led compositions, and hospitality-focused visual storytelling to increase audience attention and event visibility.
Outcome
Delivered cohesive digital campaign systems that strengthened event visibility, promoted customer participation, and maintained consistent brand communication across digital platforms.
