VAT Talent
Brand identity and visual communication for a modern talent acquisition consultancy
Challenge
VAT Talent required a modern and credible brand identity that could differentiate the business within the recruitment and talent industry. The brand needed to communicate trust, growth, transparency, and human connection while remaining scalable across digital and print platforms.
Impact
Contributed to achieving 1.5K+ LinkedIn followers within 6 months through branded content and visual campaign assets.
Developed 100+ scalable brand assets and templates across digital, social, and marketing applications.
Approach
Shaped the visual identity through logo exploration, typography, colour systems, and brand storytelling.
Developed scalable templates and branded assets across social media, presentations, marketing collateral, and digital campaigns.
Created production-ready mockups and applications across print and digital platforms while collaborating with stakeholders to refine the brand system.
Task
Develop a cohesive visual identity system and branded communication assets that could support the company’s launch, social presence, marketing collateral, and future business growth.
Outcome
Delivered a scalable and contemporary visual identity system that strengthened VAT Talent’s professional presence across digital and marketing channels. Supported the rollout of consistent branding across social media, presentations, templates, and promotional assets.
