360Winery
Brand refinement and visual identity development for a modern winery brand
Challenge
360 Winery had an existing logo but lacked a defined visual identity system to support consistent communication across digital and print platforms. The brand required a refined and contemporary visual direction that could strengthen recognition while reflecting the premium and approachable nature of the winery experience.
Impact
Developed 100+ branded assets and scalable templates across digital and print applications.
Improved consistency across social media, internal communication, and marketing collateral.
Established a flexible and cohesive visual system for future brand rollout and campaign expansion and strengthened overall brand recognition.
Approach
Defined the visual identity through colour palette exploration, typography, logo systems, and submark applications.
Developed scalable templates and branded assets across social media, presentations, and marketing collateral.
Created production-ready mockups and brand applications across print and digital touchpoints to support consistent future rollout.
Task
Develop a scalable visual identity system by expanding the existing logo into a cohesive brand language across typography, colour, submarks, and supporting brand applications.
Outcome
Expanded the existing logo into a cohesive and scalable visual identity system that strengthened the brand’s consistency across digital and print platforms. Developed a wide range of branded assets including social media templates, banners, presentation materials, business cards, letterheads, and supporting marketing collateral to establish a more recognisable and professional brand presence.
